Fintech Startup

The Challenge

A well-funded fintech startup was preparing to launch their first consumer product. They had zero marketing infrastructure, no existing customer base, and needed to generate significant demand quickly. The product operated in a competitive, highly regulated space, requiring a sophisticated approach to positioning and compliance.

Our Approach

We built their complete go-to-market engine from the ground up, treating this as a true 0-to-1 growth challenge. Our strategy included:

• Developed comprehensive market positioning and messaging framework
• Built multi-channel acquisition strategy spanning paid search, social, content, and partnerships
• Created high-converting landing pages optimized for each traffic source
• Implemented robust analytics and attribution infrastructure
• Designed and executed systematic A/B testing program across the entire funnel
• Established automated nurture sequences to move prospects through consideration

The Results

Within eight months, we scaled from zero to 10,000+ qualified leads per month. The client now has a predictable, multi-channel acquisition engine with clear unit economics and a strong foundation for continued growth.

Lead quality remained consistently high throughout the scaling process, with lead-to-customer conversion rates exceeding initial projections by 40%. The marketing infrastructure we built continues to support their expansion into new markets and product lines.