B2B SaaS Platform
Scaling demo bookings while reducing customer acquisition costs through strategic paid media optimization.
The Challenge
A fast-growing project management platform was struggling to scale their paid media efforts efficiently. Despite increasing ad spend, they were seeing diminishing returns, rising CPAs, and poor lead quality. Their sales team was overwhelmed with unqualified demos, and the marketing team lacked clear attribution data to make informed decisions.
Our Approach
We started with a comprehensive audit of their existing campaigns, tracking infrastructure, and conversion funnel. Key initiatives included:
- Implemented proper tracking and attribution to understand true customer journeys
- Rebuilt campaign structure with tight audience segmentation and intent-based targeting
- Created a data-driven creative testing framework with 40+ ad variations
- Optimized landing pages and demo request forms based on behavioral analysis
- Introduced sophisticated bidding strategies aligned with LTV:CAC targets
The Results
Within six months, we transformed their paid acquisition engine into a predictable growth channel. Demo bookings increased by 247% while simultaneously reducing CAC by 38%. More importantly, demo-to-customer conversion rates improved by 62%, as we were now driving qualified prospects who matched their ideal customer profile.
The client now has a scalable, data-driven paid media operation with clear visibility into what's working and why.